Automated, customer-tailored card news for an insurer
Through open innovation with DB Insurance, AIO2O developed a solution in which AI automatically creates customer-tailored card news.
- Client
- DB Insurance
- Industry
- Insurance and finance
- Solution
- Multimodal content automation
- Period
- 2024–2026
Every card news image had to go through a designer
Card news for insurance marketing was made by hand by professional designers, which took time and money and made it hard to tailor content to each customer.
Customer-tailored card news, without personal information
- Personas designed from customer segment analysis let the content fit customer characteristics without using personal information.
- Sales and marketing teams can create and edit customer-tailored content themselves.
- After the first delivery (June 2024 to January 2025), a follow-up contract for the card news automation solution was signed in November 2025.
What changed
- Automated, customer-tailored card news developed with DB Insurance cut production time by more than 90%.
- Won the win-win cooperation category at the 51st National Quality Innovation Contest.
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Sources
Sources are in Korean.