Client story · Sports and entertainment

A prediction campaign where three AIs competed

For a full season, AIO2O ran a participatory campaign that compared football predictions from GPT, Claude and Gemini on one screen and let users compete with them.

Client: TriplePick, an AIO2O campaign
Industry: Sports and entertainment
Solution: TriplePick
Period: 2026

TriplePick, an AIO2O campaign story image

Challenge

Different AIs give different answers to the same question

Different AI models give different answers to the same question. The campaign set out to test, with public participation, whether the moments when AI predictions diverge can become content.

Approach

Three AIs' predictions, competing on one screen

For each match, the three AIs' predictions and reasoning were shown side by side, and users made their own predictions to compete with the AIs.
Cumulative scores ranked the AIs and people throughout the season.

Results

What changed

Season standings: Gemini first (213 points), GPT second (207) and Claude third (192).
The only model to predict the final score correctly was Claude, third overall, showing the risk of relying on a single model.
The top human player combined the AIs' predictions with intuition about team form and mood, scoring 202 points to compete with the leading AIs.

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