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Client story · Public tourism

AI travel itineraries that account for the weather

AIO2O developed an AI scheduler for Visit Busan, Busan's official tourism service, that builds itineraries around each visitor's preferences, conditions and the day's weather.

Client
Busan Tourism Organization, Visit Busan
Industry
Public tourism
Solution
AI travel scheduler
Period
2024–2025
Busan Tourism Organization, Visit Busan story image
Challenge

One course could not fit every visitor's trip

Every visitor has different preferences and travel conditions, and fixed course recommendations cannot provide personalized itineraries. When the weather changes, with rain or heat, recommended places stop fitting.

Approach

An AI scheduler that plans around preferences and weather

  • Built a database of local attractions by city, county and specialty village.
  • The AI analyzes visitors' preferences and travel conditions to create itineraries.
  • In 2025, weather API integration was added so itineraries include only places that suit the actual weather.
Results

What changed

  • The service launched on Visit Busan in 2024, and the weather-aware algorithm was completed in 2025.
  • Busan Tourism Organization won the AI Public Service Innovation Grand Prize at the AI Service Award 2025 and the travel and tourism grand prize at Web Award Korea 2025 for Visit Busan. AIO2O developed the service's AI travel scheduler.

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