What is
hyperlocal marketing?
Hyperlocal marketing is location-based marketing that targets customers within reach of the store and brings them in through maps, short-form video and local channels. It promotes not shipped products but services and places customers visit, such as restaurants, stays and salons.
How it differs from online-store marketing
| Aspect | Online-store marketing | Hyperlocal marketing |
|---|---|---|
| What customers buy | Products that are shipped | Services and places people visit |
| Core customers | Online shoppers nationwide | People who live near or visit the store |
| What drives the decision | Price comparisons and reviews | Map searches, local word of mouth, videos seen in passing |
| Main channels | Online stores, search ads | Maps and place listings, short-form video, local IPTV, in-store displays |
| Content | Product photos and detail pages | The feel of the place, stories of the owner and the neighborhood |
The smaller the business, the harder it is to keep going
No one to make it
While running a store, it is hard to also shoot, edit and upload.
Channels are scattered
Managing maps, short-form video, social media and local broadcasting separately, most stop after one or two.
It easily stops after once
Promotion has to be steady to be remembered, but it often ends as a one-off event.
From business information to local customers
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Gather business information
Collect what makes the business special from map listings, menus, photos and reviews.
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Decide what to promote
Choose the selling points and keywords that will give local customers a reason to visit.
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Make content
Create it in formats that suit each channel, such as short videos, promo songs and images.
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Publish online and offline
Post it together to short-form channels, maps, local IPTV and in-store displays.
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Learn and remake
Look at the response on each channel and adjust the topic and format of the next content.
Related client stories
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AI that runs promotion for traditional market merchants
At an alley market with more than 60 years of history and about 135 stores, ADO2 takes on the merchants' promotion, from producing promotional videos to running their channels.
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A promo short for a stay, made from one business name
ADO2 analyzed a private stay in Gunsan, a restored 1920s Japanese-era house, created a 70-second vertical promo video, and published it to short-form channels.
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Hyperlocal marketing for small businesses, built with KT
In a consortium with KT, AIO2O is co-developing ADO2 under a national R&D program and preparing integrated online and offline marketing that reaches Genie TV and in-store displays.
AIO2O's hyperlocal marketing automation
ADO2 creates promo videos, songs and images from a single business name and publishes them to online and offline channels.
Frequently asked questions
What is hyperlocal marketing?
Location-based marketing that targets customers within reach of the store and brings them in through maps, short-form video and local channels. Unlike online-store marketing for shipped products, it promotes services and places people visit.
Which businesses does it fit?
Businesses customers visit in person, such as restaurants, cafes, stays, salons, academies and clinics, as well as traditional markets, local commercial districts and local festivals.
Why do small businesses find hyperlocal marketing hard?
They lack the people and time to shoot, edit, upload and manage channels; channels are scattered; and promotion easily ends after one try, so it is hard to keep going.
Are online ads not enough?
Local customers meet businesses at many points in their daily lives: map searches, short-form video, displays in front of stores and local broadcasting. The more the same message goes out online and offline together, the easier it is to remember.
What changes with automation?
Content can be created from just a business name or map link and posted to many channels, so even businesses without dedicated staff can keep promoting steadily.
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