Glossary
A glossary for understanding agentic AI
Common terms in AI negotiation, marketing automation and AI search, each explained in a sentence.
Terms
Agentic AI
- Agentic AI
- AI that plans for itself and uses tools to carry work through to the end, within given goals and criteria. It does not stop at giving answers; it handles real work. Learn more
- AI Agent
- An AI program that takes on a specific task, makes judgments and acts. It is named for its job, such as a negotiation agent or a marketing agent.
- Vertical AI
- AI built for one industry or area of work, such as purchasing, local marketing or medical marketing. It reflects the data and rules of that field more deeply than general-purpose AI.
- Multimodal
- Understanding or creating several forms of information together, such as text, images, music and video.
- RAGRetrieval-Augmented Generation
- An approach that first looks up relevant documents and then answers based on them, so the sources of an answer can be checked.
- On-device AI
- AI that runs directly inside a device such as a set-top box or a phone. Without going through a server, it responds quickly and personal data does not leave the device.
Terms
AI negotiation
- AI Procurement Negotiation
- An approach in which an AI agent negotiates prices with suppliers within criteria built from years of accumulated data and human expertise. Learn more
- Target Price
- The price per item that a negotiation aims to reach, set from recent purchase prices, the lowest market price and the target margin.
- Award / Close
- An award picks the supplier that met the criteria at the negotiation deadline; a close ends the negotiation without a winner.
- Reinforcement Learning
- A way of learning better choices by receiving the results of actions as rewards. In negotiation, past deal results feed the strategy for the next negotiation.
Terms
AI marketing
- Hyperlocal Marketing
- Location-based marketing that targets customers within reach of the store and brings them in through maps, short-form video and local channels. Learn more
- Short-form Video
- Vertical videos of about a minute, such as YouTube Shorts, Instagram Reels and Naver Clip.
- Moving Poster
- A vertical short made by adding narration, music and motion to a single event poster. The title and date text on the poster stay exactly as in the original. Learn more
- AGDPAudit · Generation · Direction · Planning
- INFINITH's strategy planning cycle of Audit, Generation, Direction and Planning. Weekly results feed back into the strategy. Learn more
- Medical Advertising Review
- The review required under Korea's Medical Service Act before publishing a medical advertisement. Expressions such as treatment testimonials and before-and-after photos are restricted.
Terms
AI search
- AEOAnswer Engine Optimization
- Writing answers fit to be used directly in AI responses to customers' questions. Question headings and a direct answer in the first paragraph are key. Learn more
- GEOGenerative Engine Optimization
- Being a source that generative AI can trust and cite. Sourced facts and consistent company information are key. Learn more
- AI Crawler
- A program that collects web pages for an AI service's training or answer generation, such as GPTBot, ClaudeBot and PerplexityBot.
- robots.txt
- A file in which a site states which crawlers may or may not collect which pages.
- Structured DataStructured Data (JSON-LD)
- Information such as the company, products and FAQ, written into a page in a format that search engines and AI can read easily (JSON-LD).
- NAPName · Address · Phone
- Company name, address and phone number. They must be written the same way on every channel for AI and search engines to recognize the same company.
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